Introduction of “IKIT” Framework in Sustainable Competitive Advantage of SMEs in Malaysia

The service industry is currently presenting significant hurdles for small and medium enterprises (SMEs) in their pursuit of sustainable competitive advantage (SCA), mostly due to the prevalence homogenous products services within this sector. This element has resulted heightened competition rivalry among them. study introduces "IKIT" framework, which examines relationship between information management, knowledge innovation, technology, medium-sized Malaysia. purpose research investigate topic. In anticipation year 2050, it projected that Malaysia would achieve a level development comparable other nations, particularly context fourth industrial revolution (IR 4.0). vast amount readily accessible presents prospects its utilization novel services. contemporary times, communication technology (ICT) rapid technical progress led reliance on electronic means conducting business. strategic approach adopted by organizations maintain edge distinguish themselves from rivals. However, should be noted despite abundance resources, not all businesses, (SMEs), possess necessary competences effectively manage these resources. Capability refers inherent capacity possessed utilize available resources order accomplish intended objectives. findings indicate (SCA) highly influenced capability, innovation technological capability.